Google to add Apture Technology to Chrome Browser
Google continues to purchase promising start-up concerns and has added two more to its plus column. Apture is an in-page search feature which allows users to search information directly from the page they are on just by highlighting the information wanted. Google also picked up Katango, a social contact organizer for Facebook and other social sites.
"We were impressed by the Apture team’s approach to enhancing the web browser experience, and we think their expertise will complement the Chrome team’s efforts in this area"
Google continues to gobble up interesting start-ups. On Thursday, the Internet giant said it bought two: Apture, which makes text on any Web page come to life by letting readers do “in-page search,” and Katango, which helps people automatically organize their online social contacts.
In-page search allows people to use their mouse cursor to highlight a term or phrase on a page, such as “Barack Obama” in a news article, to instantly bring up a new window with more information and multimedia related to that term from Wikipedia, Twitter, YouTube and many other sources.
Apture has been a big hit with news publishers such as the Financial Times, Reuters, the Economist, and the Times of India, all of which installed Apture technology on their websites to allow readers to access such information.
Apture can also be downloaded as a “plug-in” for Web browsers such as Google’s Chrome, so the technology can be accessed on almost any Web page. Apture’s existing services are expected to be shut down. (You can get a glimpse of the technology by moving your cursor next to the blue words on this page.)
Apture was started in 2007 by Stanford University students Tristan Harris and Can Sar, now 27 years old. They will join the Google Chrome team.